Napoli winning the championship has a different meaning for Italian football. In the vertical comparison of history, today's Napoli's management method is very different from that of Maradona's team; in the horizontal comparison of the league, Napoli's success rules are completely different from the previous three Serie A champions. This championship in Napoli is a victory of the "talent processing factory" operation mode. The team's sports manager Cristiano Juntoli is an expert in operating this mode.
Like Napoli coach Spalletti and captain Di Lorenzo, Cristiano Giuntoli was born in Tuscany, and he is a native of Florence. Similar to Spalletti, Cristiano Giuntoli's playing career was ups and downs between Serie C and Serie D.
After retiring in 2008, Joan Toli obtained the UEFA B-level coaching certificate, but he did not coach the team, but chose to embark on the road of club management. After a short stint at Spezia, he arrived in Carpi in 2009 and in six years took the small side from Serie D to Serie A. In the summer of 2015, Cristiano Giuntoli, who had completed the ultimate task, also came to Napoli, a new platform for his career.
Giuntoli continues the proud tradition of Napoli's sporting managers. His predecessor Bigon introduced Cavani, Jorginho and Coulibaly to Napoli, and sold Lavezzi and Cavani to Paris Saint-Germain at high prices. In 2013, Bigon pulled off the gutsy deal that brought the Real Madrid trio of Higuain, Callejon and Albiol to Napoli - deals that laid the foundation for Napoli's success in the 2010s.
Going back further, Bigon's previous Napoli sports manager was the current Udinese technical director Marino, and his cooperation with Napoli has a long history. In the 1984-85 season, Marino, who was just over 30 years old at that time, entered the management of Napoli. He had played midfield before, and also served as a referee and football reporter. The young Marino witnessed the team winning the league championship trophy for the first time in the 1986-87 season, but it was also in that summer that he chose to leave the team due to disagreements with the club's new general manager Moggi.
Marino returned to Napoli in 2004 after several years in Serie A. At that time, the team had just gone through bankruptcy and was bought by the film tycoon De Laurentiis from Rome. Marino adjusted the club's business model. Since it is impossible to increase revenue, it must try its best to cut costs. In the summer of 2007, with Naples promoted to Serie A, Marino made a sudden effort, signed Gargano and Lavezzi from the South American league, and took away the up-and-coming Hamsik from Brescia-every transfer The price does not exceed 6 million euros.
Marino left the team in 2009, but at that time Napoli had already established a firm foothold in Serie A and established his own kingdom on the Apennine football map.
14 years later, Napoli finally won the Serie A title. Marino said in an interview: "Napoli has never forgotten the concept of sustainable development. De Laurentiis should be regarded as a model, he showed how to succeed in the south of Italy. success."
Manager Evolution
When he came to the team in the summer of 2015, the situation Giuntoli faced was different from that of Marino and Bigon back then. Napoli is no longer the sinking phoenix of Serie C, nor is it a mid-range team in Serie A. With Napoli finishing in the top three of Serie A three times in four seasons between 2010-2014, fans began to crave titles and this team looked capable of doing just that.
High requirements for performance bring high investment, and high investment brings high risk. In fact, Giuntoli made many mistakes in the transfer market, especially in the first two seasons after coming to the team. In the summer of 2016, Higuain's transfer brought Napoli 90 million euros, but Sarri finally solved the problem by relying on his own great tactical creation: center Mertens. In the main frame of this Napoli team today, only two players came to the team before 2019: goalkeeper Meret and midfielder Zelinski, both of whom are expensive.
The introduction of Di Lorenzo from Empoli in the summer of 2019 at a price of 9 million euros can be regarded as the first time that Giuntoli has implemented the concept of "doing big things with small money". Half a year later, Lobotka and Politano came to the team to report, followed by Osimen, Rahmani and Anjisa.
Last summer, Giuntoli carried out what
CAB도메인 considered the most important transfer operation: half of Europe set their sights on the coast of the Black Sea, but no club could be as decisive as Napoli in front of Kvaratsheria; at 38 million After the Euro sold Coulibaly to Chelsea, Junto took advantage of less than half the price (18 million) to sign the 6-year-old Minjae Kim from Fenerbahce.
As a result, Napoli strengthened the lineup, carried out rejuvenation, and also completed the burden reduction at the salary level. Coulibaly previously enjoyed the highest salary in the team (6 million euros after tax), while Minjae Kim's salary was less than half (2.5 million euros); other members of the high-paying club Insigne, Mertens and Manola Sidney also left the team one after another, and the annual salaries of Raspadori, Simeone and others were much lower.
The most extreme example is Kvaratsheria: As one of the most dominant players in Serie A this season, his annual salary is only 1-1.2 million euros. How is the result? Naples' total salary this season has dropped by 30% compared to last season, ranking only fifth in Serie A, less than half of Juventus, significantly lower than Inter Milan, and also lower than AC Milan and Roma.
Next stop Juventus?
Of course, there are always failures behind successful investments. Rahmani and Minjae Kim are excellent value for money, but Napoli have suffered in previous deals for Maximovic and Manolas.
Lobotka, who joined the team for 21 million, now seems to be worth the money, but in the Gattuso era, Lobotka was once the last choice in the midfield, and the investment was about to fail.
No signing can guarantee 100% success, but Giuntoli's Napoli has been improving. In addition, Napoli is very good at selling people. Whether it is Inglese and Verdi who shined in their loan careers, or Gabbiadini and Diawara who occasionally have bright spots in the team, they were all shot by Napoli in time and cashed out at high positions.
Today, 51-year-old Giuntoli has finally become the hottest professional manager in Italy. As early as the beginning of the season, Juventus had already launched an investigation on him. Juventus hoped to bring Giuntoli to Continasa, along with his assistant Pompilio-the latter has been in charge since the Carpi period. Already collaborated with him. In addition, Micheli, the head of scouting, and his assistants Mantovani and De Corbelli also entered Juventus' sight together.
It must be said that Napoli's decision-making process was much simpler than Juve's complex structure: tasks were distributed among the scouting teams, players were selected from the videos, the list was given to Giuntoli, who then consulted Spalletti opinion, finally submitted to De Laurentiis for final decision. Therefore, if Giuntoli and his team do come to Juventus, they will face a whole new challenge.